The Poppy Campaign

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 Every year, from the last Friday of October to November 11, tens of millions of Canadians wear a Poppy as a visual pledge to honour Canada’s Veterans and remember those who sacrificed for the freedoms we enjoy today. The Poppy is distributed freely to all who wish to wear one, and the Legion gratefully accepts donations to the Poppy Fund.

 Inspired by Lieutenant-Colonel John McCrae’s poem In Flanders Fields, the Poppy was adopted by The Royal Canadian Legion in 1921 as a sacred symbol to commemorate the service and sacrifices of fallen Veterans. 

 The Poppy Campaign is very much a local initiative, conducted by Legion Branches in cities, towns, and communities across the country. Donations collected during the Poppy Campaign, are held in Trust at the branch level to directly support Veterans and their families 

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The Legion is once again proud to present “Poppy Stories”, an initiative that allows Canadians to scan a lapel Poppy with their smartphone. With every scan, you’ll be introduced to a fallen soldier with a story to remember. The stories expand on where and how soldiers grew up in Canada, their family history, pre‑war careers, and even some of their passions.

Visit PoppyStories.ca on your smart phone starting October 25 to scan your Poppy and meet some inspiring Canadians who gave their lives in service of our country.